What You Need to Know about TikTok

TikTok

TikTok is a short-form video-sharing app owned by a Chinese IT company known as ByteDance.The app was launched in 2017 and became available in the US when it merged with Musical.ly in 2018. The app has a Chinese version known as Douyin.

How does it work?
Basically, anyone over 13 years can download the app and instantly gain access to the videos posted by other users. However, you cannot post or share content until you sign up with a phone number, email or an active social media account such as Twitter, Google, or Facebook.


The app is designed to enable users to create and upload a wide variety of videos. Content on TikTok covers every aspect of life including pets, school life, travel, and food.

How did it get so popular?
TikTok leveraged the fame and buzz created by celebrities to gain popularity. Normally, the app partners with celebs in various regions to promote it to local people as well as promoting it to other social media channels.

A good example of the paid partnership between TikTok and celebs is Jimmy Fallon. Though Jimmy’s interest in TikTok started out naturally, the app rode on that interest via a paid partnership to gain popularity. The celeb even started a challenge on his late-night TV show in 2018 known as the Tumble Weed Challenge.

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Basically, the tumbleweed challenge consists of music playing in the background as the participant drops to the ground and rolls like tumbleweed. The challenge went viral and within a week, TitTok had 10.4 million engagements.

Apart from relying on celebs, TikTok focuses on local content to help gain traction in those regions. The app runs audition contests in various countries by challenging users to create content based on local themes. The contest results in thousands of videos with local themes where the winning creators are rewarded. These contests help to popularize TikTok while assisting the content creators to gain a following.

In addition, the app’s popularity is driven by features that make it easy to create a video and share it as users can record anything and post it. Since the videos are in short-form, both the creation and watching time are reduced.

 

Privacy and security issues
TikTok has come under intense criticism for its lack of privacy and security features. In the past, hackers have managed to take control of user accounts to upload, delete, and manipulate content. The app has been working on these concerns and now claims that users have complete control over who can download their content, who can view their account, and who can comment on their content.

Now that you know what TikTok is, you can click here to create your account and get creating videos. Who knows? Your content could go viral and make you a celeb.

No Paywall Here!
The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
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