Smart entrepreneurs and marketers use social media to promote their products and services, as they have realized these social hangouts are ideal for connecting with customers. And as new platforms keep coming up all the time, it is important for savvy entrepreneurs and marketers to keep an eye out for the emerging social platforms that can help them grow their business. Here are 5 rising social media platforms to watch.
TikTok
The app started out as Musical.ly before it was sold and rebranded to TikTok.In recent years, it has emerged as a favorite of young people with statistics showing that it ranked fourth among the most downloaded apps in 2018.
What makes it such a popular app? TikTok cuts out the fat and makes it very easy to upload and share videos. The apps also simplify musical overlays, filters, and other fun effects. So, if your products and services target 16-24-year-olds, you now know where they hang out.
Vero
Vero markets itself as a social platform free from advertisement, algorithms, and data mining. It enables users to share content such as photos, TV shows, links, movies, and music. Users get to decide who can see their content by selecting any of the four categories: acquaintances, close friends, followers, and friends.
Though Vero does not do ads, businesses can use the platform to create a strong, meaningful relationship with their followers and nudge them towards buying by sharing practical information about their goods or services.
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While TikTok has been threatened with being banned in the U.S., as of this writing it has not actually been banned.
Steemit
Steemit is a blogging and social media platform based on block-chain technology. The site rewards users with cryptocurrency known as STEEM when they create or curate content. Unlike other social platforms mentioned here, Steemit has a small user base that startups can use to share their content, and grow their followers while getting paid too.
Caffeine
Caffeine is a social live-streaming platform that promises to deliver live, interactive content for friends and followers. The app was founded in 2016 by ex-Apple designers. Live, interactive content shows up in the newsfeed giving your followers the opportunity to respond with comments or emojis.
Caffeine is patronized by the Gen Z age group and is ideal for a wide variety of businesses including sports, entertainment, and gaming.
Houseparty
This is a social network platform with video chatting capabilities. The app has a website and app version making it ideal for desktops and mobile devices. Houseparty users can enhance their interactions by using stickers, filters, and other fun effects when the chat is in session. Companies intending to use it can host or sponsor a “houseparty” where they explain their products or services.
So, if you are business-minded and would like to use social media to create better interactions and boost sales, consider using the above social platforms.
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