Advertiser Accountability under CAN-SPAM

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We had a really proud moment here this week, when Senator John McCain said, during the Senate Commerce Committee Hearings on the effectiveness of CAN-SPAM to date, “If the FTC can’t find the spammers, it should do the next best thing: go after the businesses that knowingly hire spammers to promote their goods and services…”

Senator McCain is referring to Section 6 of CAN-SPAM, which holds those who knowingly advertise in spam responsible just as if they had sent the spam themselves.

We worked closely with Senator McCain’s office on both the concept, and on the language which ultimately became Section 6. We believes strongly in advertiser accountability, and were proud to hear Senator McCain pointing to it, and telling the FTC to use it.

Thank you, Senator McCain!

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