Intel TV promises to offer everything a smart television should. An internet television service that will stream live, deliver on-demand programming, and even store your last seven days of viewing—and much, much more according to Erik Hudders, general manager of Intel Media.
He also says that with the new set top box you’ll be able to watch it on television along with mobile devices. Plus, he claims Intel television will be a much more rewarding viewing experience than ever before. And it won’t be called Intel TV–maybe Intel television? Intelevision? Intellivision?
Only he doesn’t say how, and the set-top box service (using…you guessed it…Intel chips!) will feature a camera. So Big Brother can watch you while you’re watching Big Brother.
In general, it seems the new service will offer everything you’re already experiencing from your television service, along with some vague promises of smarter, more refreshing viewing! Because you need a smarter TV to watch Honey Boo-boo, right?
Here are the takeaways from Hudders’ announcement of Intel TV’s launch (which won’t be called Intel TV) later this year:
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Intel TV (did I mention it’s not going to be called Intel TV?) will be available via a set-top box that will have proprietary improvements over other offerings. And, it’ll be available on mobile devices. THE BAD NEWS: Hudders says expanding to multiple platforms might just take a while. And he wouldn’t spill the beans on just exactly what devices will be compatible.
You’ll be able to watch live streaming programming, or on-demand programming, or even stored programming (which Intel TV calls “catch-up” programming). THE BAD NEWS: You can already do all those things with most providers. And there’s some speculation that other providers won’t want to be squeezed out by Intel TV. (Which won’t be called Intel TV.) Hence, those providers may not want to cooperate in development or delivery.
The new offering won’t be more expensive regardless of its much-ballyhooed amazing smart television performance. THE BAD NEWS: It ain’t gonna be any cheaper, either. And, the service will have bundled programming so you’re still going to have to buy channels you hate to watch the one you like.
It will feature a camera on the set-top box that is to “identify” who is watching television and offer up custom programming for that individual. THE BAD NEWS: Face recognition is fine for catching crooks, but do you really want to run the risk of being caught on camera while watching Mob Wives?
Intel says the new super-service won’t be called Intel TV because it’s not about a chip but, instead, Intel’s new direct-to-customer relationship.
A relationship that, as it’s been served up so far, sounds like the same old service from a brand new purveyor of digital content.
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