Dubbed the ‘Black Netflix’, the Urban Movie Channel (UMC), is a new service being offered by Black Entertainment (BET) founder Robert L. Johnson’s RLJ Entertainment company (RLJE).
First announced in November of 2014, the so-called black Netflix will “feature urban-themed movies as an alternative to conventional subscription-based channels by showcasing the best drama, documentaries, comedies, horror, and stage plays,” according to Johnson.
Said Johnson, in a news release announcing the Urban Movie Channel, “UMC was designed so that the African American and urban creative community could directly reach consumers in a way that removes many of the restrictions associated with the legacy content development and distribution models. As more video is consumed over broadband, we believe that we can quickly become the preeminent provider of quality urban entertainment to what has largely been an underserved, yet highly engaged audience.”
“I am convinced that urban consumers will gravitate to the economic and entertainment value proposition of UMC and that the creative community will embrace UMC as the best way to reach their loyal fans and benefit financially from showcasing their outstanding work product,” added Johnson.
The UMC features many different genres, including live stand-up, documentaries, feature films, and staged performances.
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The regular subscription rate is $4.99 per month or $49.99 per year, however as of the time of this writing, you can sign up for the Urban Movie Channel for just $2.99 a month or $29.99 for the year.
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