Once again Facebook, your friendly social media hotspot, is the target of marketers wanting and gaining access to your personal data — as a loyalty frequent shopper card program can use that data to cross-reference your likes and interactions to target your pocketbook. And all of it is correlated to you, personally, without so much as a choice to opt-in.
It’s yet another insidious data grab flying well below the radar to usurp your online habits when your guard is down. And we at The Internet Patrol think it’s flat out unfair. Also known as Just Plain Wrong.
It’s a fundamental concept of interacting online that your personal data is just that — yours. So it always remains up to you and you alone to decide who has your data and who gets to use it. This concept allows you to pick and choose who has your most private information, and for what purpose.
Transparency is the key. Many folks don’t mind if a favorite service or manufacturer has their data. They welcome a trusted brand to use volunteered data in order to bring new products to their attention. And there’s nothing at all wrong with that.
As long as it happens with explicit approval and agreement.
Because there are just as many people in the world who protect their data like the treasure that it is.
So who’s the culprit here? Is it the marketer — who is constantly looking for new and innovative ways to tap into your psyche in order to ply their wares on the market? Or is it Facebook itself? Who one would think has an obligation to protect your data from capture without your participation?
Or, perhaps, is it both?
Whatever the answer, marketers and Facebook alike should be wary of a consumer’s reaction to this betrayal.
Unless, of course, the highly paid CEOs of the companies whose loyalty card programs are the beneficiaries of this data grab are willing to surrender THEIR OWN personal data for the world to use as it sees fit.
Without, of course, any permission for the right to violate the sanctity of their every click.
Yes, we’re lookin’ at YOU, Mark Zuckerberg.
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