Prince – who was formerly known as “the artist formerly known as Prince”, due to his adoption of a symbol in place of his name for a period of time – has engaged the aid of online rights audit and enforcement firm Web Sheriff.
On behalf of Prince, WebSheriff, which is touted in some circles as “Europe’s leading Internet policing specialist”, has already tapped both YouTube and eBay on the shoulder and advised them to take down material which infringes on Prince’s copyrights, or risk being sued, citing the Digital Millenium Copyright Act (DMCA).
The rub is that Web Sheriff is demanding not only that YouTube and eBay take down infringing material, but that they proactively create a system to automatically detect infringing material as soon as it is entered into their system.
Said Web Sheriff principle John Giacobbi, “There will be separate suits against both YouTube and eBay, unless they want to smell the coffee first and start protecting his rights.”
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