Pizza Hut has announced that the Xbox 360 Pizza Hut app brought in a million dollars in pizza business in just the last 8 months (since it launched), much of it new pizza business.
It isn’t really surprising that gamers would take to ordering food through their game consoles. Doing so means not having to leave their gaming chair or the couch, and not even having to take their eyes off the screen.
Says Doug Terfehr, director of public relations, “Our goal is to make it as convenient as possible to order pizza, and do so in a way that enhances the experience you’re already having.”
But more, while the app doesn’t exactly ‘gamify’ ordering a pizza, it sort of does, allowing you to build your own pizza, and then send your creation to Pizza Hut for real-time, uh, rendering.
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In fact, it is perhaps one of the best 3D printing apps out there.
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