Hate QR Codes in ads? How about Clickable Paper, instead? Clickable Paper, and its accompanying free app, MediaSnap (“MediaSnapp”, anyone?), are Ricoh’s answer to the QR code.
The way that it works is that you can use the MediaSnap app to “click” on any enabled image in, say, a magazine. Clicking on the image will offer you options that can include going to YouTube, to Amazon, or to a related website.
Clickable Paper will, says Ricoh, enable consumers “to point an iPhone or Android smartphone at any printed surface and receive related online content. Clickable Paper technology is applicable to any kind of printed media such as newspapers, magazines, direct mail, books, brochures and posters. All types of digital information or services can be linked including multi-media content, web sites, e-commerce services and social networks.”
You know, like a QR code.
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Then, of course, you have to load the app – which is the same as loading a scanning app for a QR code. So we don’t really see what the difference is to the end user, but it sure is nice for the marketers to be able to use pretty pictures instead of those ugly QR codes.
Here is a demonstration of Clickable Paper and the MediaSnap app.
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