Elon Musk Announces Twitter’s New Frontier: A Video App for Smart TVs

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Will Young

Greetings, Internet Patrollers! We’re back with yet another tech scoop. Tesla CEO, SpaceX’s chief, and Twitter owner Elon Musk recently declared at the VivaTech conference in Paris that a Twitter video app for smart TVs is on the horizon. This piece of news has stirred up quite the buzz in the tech world, as the app will provide a direct link between the social media platform and our living rooms.

In a classic Musk fashion, the announcement wasn’t made in a press release or at a corporate event, but rather in response to a tweet. A user on Twitter voiced the need for a Twitter video app, to which Musk succinctly replied, “It’s coming”.

Musk, alongside Twitter’s new CEO Linda Yaccarino, detailed in an investor presentation their intention to steer Twitter toward a focus on video, creator partnerships, and commerce. This strategy marks a significant shift for the social media giant as it aims to diversify its business and move beyond its traditional digital advertising model. And yes, you heard it here first on The Internet Patrol.

According to the presentation, vertical videos account for more than 10% of the time users spend on Twitter. This substantial engagement level underscores the immense potential of Twitter as a platform for video content.

The foray into video content isn’t limited to user-generated content alone. Recently, former Fox News host Tucker Carlson debuted a new show titled “Tucker on Twitter”. This move sets a new precedent for content creation on Twitter, hinting at a future where it could serve as a platform for professionally produced shows.

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A source familiar with the matter told Reuters that Twitter is contemplating selling ads and sponsorships alongside videos from Carlson and other content creators. This revenue model seems to be a natural extension of the platform’s new focus on video content.

With smart TVs becoming a staple in households across the globe, Twitter’s upcoming video app is poised to make a significant impact. Not only does it have the potential to change the way we consume content on the social media platform, but it also underscores the evolution of social media’s role in our daily lives, from our phones to our living rooms.

As we watch this development closely, it’s safe to say that with Musk at the helm, Twitter is set for some fascinating changes. Stay tuned with us on The Internet Patrol as we bring you the latest updates on this exciting development and more from the ever-evolving world of technology.

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