According to a recent survey conducted by ToolTester, an online resource for web builders, hosts, and e-commerce tools, AI-generated text can be just as convincing as human-written text. The survey compared AI-generated text with human-written text and found that over half of the 1,920 American adults surveyed could not tell the difference. This number rose to 63.5% when the survey was repeated using the newer GPT-4 AI tool.
The survey compared 75 pieces of text generated by ChatGPT, a large language model trained by OpenAI, using the GPT-3.5 and GPT-4 architectures. The first survey was conducted in February 2023, while the second was conducted in March 2023 using the same prompts but with new AI-generated copy. The results showed that the newer GPT-4 is at least 16.5% more convincing than copy created with the older GPT-3.5.
The AI-generated text was hardest to distinguish in health-related articles, which were the most convincing to readers. The survey found that the more familiar readers were with AI tools, the less likely they were to be fooled. Even so, 48% of respondents who had used AI tools in the past were still misled. For those who had never used a generative AI tool, the average ability to identify AI writing dropped to 40.8%.
The results also showed that age played a factor in the ability to distinguish AI-generated text from human-written text. Older respondents, aged 65 and over, were the most likely to correctly identify AI-generated content, while younger respondents, aged 18-24, were more likely to believe that AI writing was human-generated.
The findings of this survey are significant as they suggest that AI-generated text can be just as effective as human-written text, which could have implications for content creation and journalism. The survey also highlights the need for increased awareness of AI-generated text and the potential for it to be used to mislead or deceive people.
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The ability of AI tools to generate convincing text has been the subject of much discussion in recent years, with many experts warning of the potential for AI-generated text to be used for malicious purposes, such as spreading disinformation or creating fake news. The survey by ToolTester adds weight to these concerns and highlights the need for increased scrutiny of AI-generated content.
However, it is worth noting that the survey only tested the ability of readers to distinguish between AI-generated and human-written text. It did not test the quality of the writing itself or its ability to engage readers on an emotional or intellectual level. It is also important to remember that AI tools are only as good as the data they are trained on, and that biases in the data can be reflected in the output generated by the AI tool.
Despite these limitations, the findings of the survey are significant and highlight the need for continued research into the potential uses and abuses of AI-generated text. As AI technology continues to evolve and become more advanced, it is likely that the ability of AI tools to generate convincing text will only increase. This will have implications for a wide range of industries, including journalism, content creation, and marketing, and will require increased awareness and vigilance to ensure that AI-generated text is not used to mislead or deceive people.
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