The United States’ neighbors to the north have sent a love letter to the U.S. in the form of a ‘Tell America It’s Great’ hashtag (#TellAmericaItsGreat) and Internet video campaign. And the video greetings from Canadian individuals, telling the U.S. why they think America is great are pouring in, reminding us that, as one poster put it, America is already great.
This last is obviously a nod to the contentious U.S. 2016 election, and the campaign slogan of one of the presidential hopefuls.
But despite the political undertones, or indeed even overtones, of some of the messages, it’s a very sweet reminder of all of the things that make the U.S. a great nation, even in this time of turmoil. It’s also a great reminder of how the citizenry of many other countries see America.
In fact, the #TellAmericaItsGreat initiative was not created by a political entity at all. It was created by The Garden Collective, a marketing brand consultancy out of Canada.
Explains the Garden in a blog post:
At The Garden, we pride ourselves on being a group of good people; the kind of people you can count on to be there for a friend or neighbour in need, regardless of any differences that may exist. That’s why, as we witnessed the challenges our friends to the south have been facing, we felt compelled to do something.
It’s no secret that America is going through a hard time right now. The election has exposed some pretty scary realities that will likely challenge them for years to come, regardless of who’s elected. They’ve been bombarded with a tremendous amount of negativity and it’s likely that for many of them, the immediate future seems rather bleak.
With that, it occurred to us that America could probably use a little cheering up. That’s why we created the “Tell America it’s great” campaign. As their closest friends and neighbours, we thought it was important for us to do something to cut through the negativity and help remind them that no matter how bad things might seem, there are a lot of reasons to believe that America is still pretty great.
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The #TellAmericaShesGreat campaign has gone viral, amassing an astonishing number of tweets on Twitter, and thousands of mentions on Facebook.
But by far the most moving tributes are the short videos recorded by individuals and uploaded to the Tell America Its Great site.
These videos contain some powerful reminders of what the U.S. has always stood for, at a time when a lot of Americans may need some reminding.
Here is the original video; you can see oodles of individually uploaded videos at the TellAmericaItsGreat.com site.
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