Here’s why you should be using AllTop: Imagine a site where you can instantly find all of the top stories on just about any subject – collected from all of the top 50 sites that cover that subject – all collected for you in one easy-to-find and read location. That’s the power of AllTop.

From Automobiles and Anna Nicole to Politics, Parenting, Games and Going Green, it’s all there.

The brainchild of marketing guru and entrepreneur extraordinaire Guy Kawasaki, AllTop.com launched just a few short months ago, and already has hundreds of thousands of visitors a month.

“It just makes everything so easy to find and read. It’s like having everything you want to know in the world delivered to one location for you. And sometimes, it’s like having your best friend call you up and give you all the good gossip.”

AllTop explains it a bit differently – but every bit as convincingly – themselves:

“We help you explore your passions by collecting stories from ‘all the top’ sites on the web. We’ve grouped these collections – “aggregations” into individual Alltop sites based on topics such as celebrity gossip, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, we display the latest five stories from thirty or more sites on a single page – we call this “single-page” aggregation.”

They can call it whatever they want – we call it elegant, and brilliant.

Check it out at AllTop.com