Microsoft has just announced that they are now requiring that email sent to Hotmail accounts must use Microsoft Sender I.D. or the email will be marked with a big yellow box and put in the junk folder or maybe even deleted. That big yellow box across the top of the email says “The sender of this message could not be verified by Sender ID.”
It’s been the better part of a year since Microsoft was told in no uncertain terms that its Sender I.D. proposal was unacceptable and not going to become the industry standard for email authentication.
Now, for better or worse, Microsoft has firmly drawn a line in the sand which says ‘our servers, our rules. If you don’t publish our authentication scheme, our server will tag your email as spam.’
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Interestingly, “our server, our rules” has been the mantra for many in the anti-spam community for many years. Yet, they seem to be yelling the loudest over what many see to be a power play by Microsoft.
In the meantime, as usual, it’s the users who are caught in the middle. If your ISP doesn’t publish Microsoft Sender I.D. records, your email is going to be tagged with that big yellow box by Hotmail, and, says a Microsoft spokesperson, “Mail that fails the Sender ID check will be placed in the junk mail folder or it may be deleted altogether.”
And make no mistake about it – most ISPs do not publish Microsoft Sender I.D. records.
And if you are Hotmail user, suddenly wondering where all your email has gone?
“Mail that fails the Sender ID check will be placed in the junk mail folder or it may be deleted altogether.”
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