Amazon Launches New “My Habit” Private Designer Label Sale Website at

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Amazon has announced the opening and launch of, a “private fashion sale” website, through which you can buy designer clothing at, claims Amazon, up to a 60% savings. Of course it’s not all that private, as anyone can sign up for it. The deal is (no pun intended) that each exclusive super-deep discount deal starts at 9:00 a.m. Pacific time, and lasts just 72 hours. That’s right, it’s like Woot for designer clothing. So, if you got that email saying “We’re excited to introduce our valued customers to our new private-sale website, MYHABIT,” it’s really from Amazon. And, oh goody, they are encouraging people to invite their friends with friend-spam saying “Hi, MYHABIT features daily events from a hand-picked selection of designer and boutique brands up to 60% off with fast, free shipping and free returns. Membership is instant, easy and free.”

Of course, Amazon is not the first to do this – by a long shot (the private label discount club thing, not the “spam your friends on our behalf”, although Amazon definitely isn’t the first to do that, either). The good folks over at Beyond the Rack have been doing it since early 2009, and doing it very well, we might add.

But Amazon has a far bigger reach, and so may be able to bring deeper discounts, and a wider variety of designer brands.

Explains Amazon: “MYHABIT is a private fashion sale site offering up to 60% off hand-picked selections from designer and boutique brands. Founded by, MYHABIT sets a new standard in convenience, offering free, instant membership; fast, free shipping on U.S. orders and free return shipping in the U.S., as well as fast $25 international shipping to 50+ countries. The site also offers shoppers a complete fashion experience including 360-video shot on models, lavish photography and editorial segments. …Most of our events start daily at 9 AM PT/ 12 PM ET and last 72 hours. Prices are up to 60% off list prices. Categories include women’s, men’s and children’s fashion, including accessories.”

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You can check out Amazon’s My Habit at [Page no longer available – we have linked to the version instead]

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One thought on “Amazon Launches New “My Habit” Private Designer Label Sale Website at

  1. are a bunch of spammers have been spamming me for over a week now. Do not deal with
    these guys! As of December 18 2015 spamming is being sent from IP

    Amazon Technologies Inc.
    410 Terry Ave N.
    Seattle, WA
    USA, 98109
    Phone #: 206-266-2187

    The website has 3 A records when you do a dig, and

    All of these IPs also belong to Amazon as well.

    If you are a Canadian Citizen like me report these scumbags to
    [email protected]

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