To personalize or not to personalize the subject line of email marketing, that is the eternal question. Email subject line personalization (i.e. putting your first name in email marketing email that is sent to you) is a hotly debated topic. Generally speaking, the conventional wisdom among email marketers is that putting their target’s first name in the subject line makes it more likely that the target will open their email. In the email receiving industries, however, email subject line personalization is generally considered to be a reliable indicator of a) bulk email and, often, b) spam.
So we figured that we’d ask you, our readers, because you guys are the targets. So, does your name in the subject line of an email marketing message or email from a business make you more or less likely to open the email?