About Google’s Auto Unsubscribe from Spam Service

The Internet Patrol - Patrolling the Internet for You

You may have noticed recently that Google has started offering an “auto unsubscribe” option for some of the email that you report as spam to Google. First announced earlier this summer, Google says of their auto-unsubscribe from spam option, “With an easy way to unsubscribe, everybody wins. Your spam folder is smaller, and senders don’t waste time sending you email that you no longer want.”

Here’s how it works: when you click on “report spam” for a particular piece of email, from within Gmail, the Gmail system notes that you think that particular email is spam, and does a couple of things with it. First, it puts it into your spam folder. Second, it notes that you consider that email spam, and if enough other users consider that same email (or email from that same sender) to be spam, Gmail may start putting that email into the spam folder automatically.


Now, this is how Gmail has always worked. What’s new is the offer to auto-unsubscribe you from that sender’s mailings. Here’s how this looks – when you click on “report spam” for some (but not all) senders, you will get a pop-up that looks like this:

google-auto-unsubscribe

Clicking on “Unsubscribe and report spam” will cause Gmail to send an unsubscribe request on your behalf to the sender of the email which you are reporting.

No Paywall Here!
The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
Click for amount options
Other Amount:
What info did you find here today?:

 

Again, this is in place only for some, but not all, senders. Why not all?

Explains Google, “This only works for some senders right now. We’re actively encouraging senders to support auto-unsubscribe — we think 100% should. We won’t provide the unsubscribe option on messages from spammers: we can’t trust that they’ll actually unsubscribe you, and they might even send you more spam. So you’ll only see the unsubscribe option for senders that we’re pretty sure are not spammers and will actually honor your unsubscribe request. We’re being pretty conservative about which senders to trust in the beginning; over time, we hope to offer the ability to unsubscribe from more email.”

If you’re a sender, wanting to have Google auto unsubcribe people who report you as spamming, Google offers this advice: “For those of you senders who are interested in this feature, the most basic requirements are including a standard “List-Unsubscribe” header in your email with a “mailto” URL and, of course, honoring requests from users wishing to unsubscribe. You’ll also need to follow good sending practices, which in a nutshell means not sending unwanted email (see our bulk sending guidelines for more information).”

 

What there isn’t is an “unsubscribe and don’t report as spam” option. So if you actually asked to be put on the mailing list, please don’t take the easy way out and click on something that will erroneously report the mailing as spam when it actually isn’t. Instead, take a moment to go to the bottom of the email, and unsubscribe through the mailing list itself.

No Paywall Here!
The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
Click for amount options
Other Amount:
What info did you find here today?:

People also searched for Google auto unsubscribe feature

One thought on “About Google’s Auto Unsubscribe from Spam Service

  1. I wondered why my spam folder suddenly had so few messages. I’m wondering how this will work with site that I have reported as spam because they had no means to unsub. I’m Guessing they will now…

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.