The Accidental Tourist Guide Acquisition: Google Buys Frommer’s, Shutters Frommers, Sells Frommers Back to Frommer
Last year, Google acquired the popular travel guide publication, Frommer’s. The deal included the print version of the Frommer’s travel guidebook, and the online version. Of course, what Google was really paying for was all of the reviews, so that they could incorporate them into their online reviews. Last month, Google announced that it would discontinue the beloved and venerated print version of Frommers book. But just this week it has been announced that Google has sold the Frommer’s brand back to Arthur Frommer, who will continue to publish the printed travel guidebooks, as well as the Frommers.com website.