Last year, Google acquired the popular travel guide publication, Frommer’s. The deal included the print version of the Frommer’s travel guidebook, and the online version. Of course, what Google was really paying for was all of the reviews, so that they could incorporate them into their online reviews.
Last month, Google announced that it would discontinue the beloved and venerated print version of Frommers book. But just this week it has been announced that Google has sold the Frommer’s brand back to Arthur Frommer, who will continue to publish the printed travel guidebooks, as well as the Frommers.com website.
Says Frommer, “It’s a very happy time for me. We will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com.”
No word on whether Google kept the right to incorporate the Frommer’s reviews into Google’s online properties.
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