Tag: advertisers
Facebook Lets Advertisers Discriminate by Race through Facebook’s Racial Profiling
In an inexplicable move, Facebook is now facilitating and allowing its advertisers to use racial profiling in targeting their ads. They say it’s so that advertisers have the ability to exclude race groups as they test their marketing.
Feds Dictate that Reviews on Blogs Should Disclose if Review is for Sponsor or Advertiser
The Federal Trade Commission (FTC) is getting ready to issue new guidelines which state that bloggers who review a product or service are under an obligation to disclose to their readers if the product or service being reviewed is a sponsor of the blog, or if the blogger otherwise is getting compensation (sometimes known as “Blogola”, as a play on the word “payola) for the review.