Google, Microsoft, Apple, and Firefox’s Mozilla, have at last formally agreed to include a “Do Not Track” button (DNT button) in every browser. {Let’s take this opportunity to explain that the way this works is that using the “Do Not Track” option inserts a special “Do Not Track” header into your browser. In fact, as we shall see, there may not even be a DNT button involved – you may need to be a super-user type to even find the “Do Not Track” option.} Their capitulation comes just before the Obama administration’s appeal to Congress to pass a “privacy bill of rights”, but don’t expect it to mean that they won’t still be mining your data. (P.S. See below for how to enable Do Not Track in Safari.)

With the recent decision in the Fricosu case, ruling that one can be forced to provide the password to your encrypted hard drive, you may be thinking it is better to store things “in the cloud”. In fact, it can be worse, as cloud storage currently requires no warrant for law enforcement to access any of your data which has been stored in the cloud for at least 180 days.

Sprint and ATT have provided their official responses to Senator Al Franken’s inquiry about Carrier IQ, (also known as CIQ) the commercial customer tracking software included on the sly on their customers’ cell phones, and their response is, essentially, “our customers agreed to it.” ATT admits that they have CIQ installed on “900,000 devices, with 575,000 of those collecting and reporting wireless and service performance information to ATT.” They also admit that they were capturing the content of SMS text messages sent and received while a voice call was in progress. This they blame on a “programming error”, and that may be, but it illustrates the capabilities and danger of Carrier IQ. But one of the biggest bombshells may be that through Carrier IQ, they can – and do – remotely turn on your wifi! Think about that for a minute.

Netflix has just had a big legislative win with the Feds. The legislation, HR 2471, removes a decades-old federal restriction (part of the Video Privacy Protection Act) banning public disclosure of video rental records. This means that Netflix could share what movies and television shows you’ve viewed with your friends on Facebook, followers on Twitter, etc.. HR 2471 just passed in the House, and is up for vote with the Senate.

Cell phone companies are scrambling amid growing concerns over the Carrier IQ (or “CIQ”) software that has shipped preinstalled (and undisclosed) on many, many smartphones across several carriers, as demands for full disclosure and accountability increase, Federal representatives demand answers, and some suggest that the use of the software, which is alleged to log keystrokes, websites visited, and location, violates Federal wiretapping law. Trevor Eckhart, who first discovered and outed what Carrier IQ was doing, went so far as to call it a “rootkit”.

Two U.S. malls were all set to use a new technology from U.K.-based FootPath Technology over the Black Friday weekend which would have allowed them to track each shopper’s movement throughout the mall, from store to store, using a unique mobile phone signal from each shopper’s cell phone – without their knowledge or consent! JC Penny and Home Depot are also said to be looking at adopting the FootPath technology.

“Take This Lollipop”, the creepy Facebook tour through your personal information, is an excellent example of something we have been trying to pound into your heads all along: putting personal information on the Internet (such as location based check ins) can be dangerous. More to the point: most people have no idea how much personal information they really have revealed online, and how easy it is to track them down, stalking them, and worse. “Take this Lollipop” is technically a Facebook app, which is how (and why) it asks for you to log in using Facebook Connect, something that we also advise against.

You may think that you are being oh-so-careful with your Google profile, Match.com profile, Facebook profile, or other social media or dating site (or other) profile. You never use your full real name publicly, you don’t share your address or where you work. But if you have an image in your profile that has ever been published anywhere else on the Internet, it can be very easy to use Google’s image matching search engine to quickly discover any information associated with that image anywhere online.

Facebook is being sued over its using its ability to track Facebook users’ Internet browsing history even while they are logged out of Facebook. The Facebook lawsuit, filed in Federal court in Mississippi on October 12th against Facebook, Brooke Rutledge claims that, among other things Facebook is in direct violation of U.S. Wiretapping laws. But perhaps more to the point, it is in violation of treating its users with common decency, following them with Facebook super cookies and the like. The complaint also seeks to turn the lawsuit into a class action, so others can join the law suit.

This interesting little tidbit landed in our inbox just moments ago: Borders sold all of their customer data to Barnes and Noble, including information about your DVD and other video purchases! And, clearly, your associated email address! Or, another way to look at it is that Barnes and Noble purchased your customer data from Borders. And promptly added you to a mailing list without your consent to use your personal data from Borders, which they *also* obtained without your consent. Either way you look at it, neither of them come up smelling like roses.

The Nym Wars (nym for “pseudoNYM” and wars for, well, “wars”, and pronounced ‘nim wars’) don’t appear to be going away any time soon. The issue at the heart of the NymWars is whether or not people should be allowed to mask their true identity when posting on the Internet by using, well, a psuedonym. Google says “no”, and has taken a firm stance with their Google Plus service, leading to a lot of gnashing of teeth, and pundit pontificating.

Last month Social Intelligence Corp. received official approval from the Feds to monitor and search your social network status updates and other information that is publicly searchable online. So just what is Social Intelligence doing with the results of their social network search? They are providing them to the people who pay Social Intelligence Corp. for those results: prospective employers. Anything you say or post online in a public forum can and will be used against you, including remarks that can be construed as racist, photos that can be considered explicit, or anything that can be taken as evidence of illegal activity such as drug use, to name a few. Suddenly the drunk posting of a status update on Facebook from years ago can come back to haunt you and cost you that job that you really want.

We’re betting that some in the Google inner circle are ruing the day that someone at Google HQ first uttered “Don’t be evil.” Like Bush’s “Read my lips, no new taxes”, it has become the iconic soundbite with which they are most associated. How that gels with the news that Google is now forcing anyone with a Google Profile to make that profile public or lose it, well, we’re sure we don’t know. But there it is: where users used to be able to keep their Google Profile private, Google has made clear that private profiles will no longer be permitted. Either take your Google Profile public, or lose it when they do a mass deletion of all private Google profiles on July 31st.

Earlier this year we mentioned that Google was rolling out face recognition technology that would allow someone to pull up your personal information just by taking your picture. Now Facebook has launched their own facial recognition privacy nightmare, which “uses a comparison of photos you’re tagged in to suggest that friends tag you in new photos.” In other words, when one of your Facebook friends uploads a photo, and Facebook’s software recognizes you in that image, Facebook automatically suggests that your friend tag you in the photograph. The “feature” goes by “Suggest photos of me to friends”, and is also known as “Photos: Suggest Tags”. And the kicker is, Facebook has quietly enabled this for you – it is running now! So here’s how to turn it off!

State Farm, the insurance company, has just released an iPhone app that evaluates how you drive. Called the State Farm Driver Feedback app, the iPhone application uses your iPhone’s accelerometer and GPS to track your acceleration, cornering, and braking, and then gives you a grade. But is that all it gives you? What about increased insurance rates, or even being declined insurance, based on how you drive, as recorded by the State Farm Driver Feedback app?