Hangers Cleaners of Kansas City, known among its legions of customers-turned-fans for its quirky advertising and corporate sense of humor, has really outdone itself this time. “Have your wedding dress cleaned & preserved so it’s ready for you to wear next time,” says the email marketing campaign. Inevitably, customers do a double-take at that last bit. The next time? Is Hangers Cleaners that cynical? That pragmatic? No, they are that business savvy, while not taking themselves too seriously.