Being in the Internet reputation space ourselves, we recently signed up for a test of RatePoint, where, they tell us, “Reputation is Everything”. RatePoint bills itself as being all about helping you build your Internet reputation. We actually had thought that if their service was as good as we’d imagined it could be, we might like to partner with them. How ironic that the company that is aware that your Internet reputation is everything is building themselves a bad Internet reputation by giving you no way to opt out of their mailings and by making you jump through ridiculous hoops to cancel even a free account.