Starbucks Chief Executive Officer Howard Schultz took to the Internet to announce an online grassroots campaign by having his DC Starbucks employees write “Come Together” on the cups of all of their customers to send a message to lawmakers about the fiscal cliff. While Internet grassroots efforts are not typically led by wealthy corporate CEOs, Schultz has instructed the baristas to write the message on the cup of each customer all this week, through December 28th.

In an unprecedented presidential move, President Obama has called upon people to start using a Twitter hashtag: MY2K, in regards to the fiscal cliff. The MY2K (as in “my 2k” – the extra $2,000 that would come from the current tax cut extension being proposed) campaign calls upon Twitter users (and has crossed over to Facebook) to tweet what they would do with an extra $2,000 and use the hashtag MY2K.