Last week Yahoo quietly let slip that Yahoo is no longer honouring your “Do Not Track” request when you are on a Yahoo website. They announced this on their “Global Public Policy blog” which is on Tumblr, not even on a Yahoo property.

On their Tumblr blog they posted the announcement under the heading of “Yahoo’s Default = A Personalized Experience”. In other words, they are using the offering of a “personalized experience” as their excuse for not honoring your request that they don’t track you.

They say “As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry.”

Translation: We consider this an excuse to invade your privacy and track you even though you don’t want to be tracked.

Then, they inexplicably end the announcement with “The privacy of our users is and will continue to be a top priority for us.”

Yahoo mouth, meet the other side of Yahoo’s mouth. Because you’re clearly talking out of both of them.

Read Yahoo’s ‘we aren’t going to honor your do not track request’ here