What’s in a Name: The Blogcast Formerly Known as Podcast

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According to the Seattle Post Intelligencer, the term “podcast” is a bit taboo around the offices, and with the employees, of a certain Redmond, Washington software giant. Hence they have taken to using the term “blogcast”, a term which the PI admits is somewhat awkward.

The problem, you see, is that the term “podcast” incorporates reference to a major competitor’s product, the iPod. (Not sure yet what podcasting is? See Aunty’s Who, What, When, Why and Where of Podcasts and Podcasting.)

Now, it’s true that you don’t need an iPod to listen to a podcast, or a blog to listen to a blog cast. And it’s true that there are a lot of other mp3 players out there, some of which do some jobs much better than an iPod.

But at the end of the day, really, who cares? Other than corporate in Redmond, that is? The medium is the message, not the name of the device.

And remember, dear readers, that you too can create your very own podcast, for free, and with just your telephone, and Aunty will host it for free at [Page no longer available – we have linked to the archive.org version instead]!

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2 thoughts on “What’s in a Name: The Blogcast Formerly Known as Podcast

  1. Wrong! See the blogpost at

    This a post by a top Microsoft developer, really gets the record straight.

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