Iconix has announced a new system designed to protect users against phishing. By having approved senders identified with a graphic icon in your inbox, you can be assured that the email is really from, say, PayPal or eBay, and not a phishing attempt, says Iconix.
Of course, such a system relies on broad adoption of the technology to work.
Here’s what Iconix has to say about it:
“MOUNTAIN VIEW, Calif. – September 20, 2005 – ICONIX, Inc., the trusted email identification company, today introduced the world’s first icon-based, visual email identification solution for use across multiple platforms. IconixTM eMail ID software enhances popular email clients by enabling them to display icons in their inboxes, allowing email users to quickly spot email from senders they trust. When an email is received from a business that uses the IconixSM TruemarkSM service, the sending company’s logo is displayed in the inbox sender column. In addition, the email inbox displays a buddy-icon column, where personalized buddy icons will appear next to messages from known senders such as friends and family.
The Iconix email ID software is available today for Yahoo! Mail, later this month for MSN Hotmail and will soon be available for most popular email clients. The client plug-in can be downloaded at no charge at www.iconix.com.
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Iconix Truemark Service Helps Businesses Fight Phishing Businesses using the Iconix Truemark service to send messages to their customers can rest assured knowing recipients are able to identify their messages as legitimate. When an IconixTM enabled email client receives a message, it uses a two-step process to verify legitimacy. First, using industry-standard security authentication methods such as Domain Keys and SenderID, the Iconix eMail ID software verifies that the message is from the claimed source. Second, it verifies that the source is a legitimate sender who is registered with ICONIX, Inc. Only then will the sending company’s logo be displayed in the sender column, signifying the message can be trusted. The process is quick and transparent to the recipient.
“With phishing and identity theft running rampant, today’s consumers worry that opening email can be like opening Pandora’s box,” said Jose Picazo, president and CEO of ICONIX, Inc. “Many consumers simply delete messages from banks and other businesses rather than risk the possibility of viruses or identity theft. Instead of trying to filter out suspected bad messages, we take a proactive approach by verifying that a sender is legitimate and indicating so with a simple, visual icon. This will help restore consumer trust in email and help businesses achieve their ultimate goal of getting consumers to notice, open, and act on their email.”
“ICONIX provides a powerful solution for increasing trust and attracting attention to our emails, which avoids missed communications,” said Ray Kalman, a president of GlobalStar Travel Management, a worldwide leader in the travel industry. “We’re excited to be among the first to use this new concept in email identification. Associating our logo with trust in a customer’s in-box is invaluable for our global brand and our marketing efforts.”
Consumers Can Build Their Own Trusted Buddy Networks with Iconix eMail ID Iconix eMail ID also offers a way for consumers to create their own buddy icon that is attached to messages they send. Recipients must add their friends to their list of buddies for these icons to appear, enabling them to create their own trusted buddy network. A mini-profile box pops up when a buddy icon is scrolled over with a mouse. Clicking on the pop-up box brings up a more detailed profile, where senders can consolidate their online identities in one area, linking blogs, photo albums, and other online services.
“Most consumers want to read email from their friends or favorite affinity groups, such as churches, scrap booking clubs or car clubs,” said John Penn II, e-communications officer for the Viper Club of America, Northern California Region. “Buddy icons allow them to find those messages quickly, similar to using custom ring tones on cellular phones.”
Pricing and Availability Iconix eMail ID is available for free at www.iconix.com for Yahoo! Mail today and MSN Hotmail later this month. In coming months, new versions will support most popular email clients. The Iconix Truemark service is available immediately. Pricing is structured on a per-message-sent basis or a flat monthly subscription rate, depending upon volume.”
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