It’s official: Biz Stone, co-founder of Twitter, has announced that Twitter is gearing up to start charging businesses for business use of Twitter through a premium Twitter service.
There is no word yet on what the rate for the premium Twitter service for businesses will be.
The premium business accounts will include extra features, such as analytics and statistical information. Explained Stone, “We want to build statistics or analytics that let users know – ‘How am I doing on Twitter?’.” Stone added that Twitter will “continue to support the ecosystem with a whole new set of commercial APIs.”
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It only makes sense that Twitter would want a cut of some of the revenue that they are helping to generate for other companies. Business-use of Twitter has definitely increased many a company’s bottom line. Dell alone is said to have generated $3 million in additional sales thanks to the 80 Twitter accounts they maintain.
That said, Stone says that Twitter will remain free for anyone who wants it.
“Twitter will still be free for everybody and we’ll still tell them to go crazy with it,” reassures Stone, “But we’ve identified a selection of things that businesses say are helping to make them more profit.” And it is those things for which Twitter is hoping businesses will pay in a premium Twitter service.
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