Twitter Launches “Promoted Tweets” Tweet Ads

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Twitter has finally openly released their first Twitter ads product, called “Promoted Tweets”. So what are Twitter Promoted Tweets? Twitter Promoted Tweets are Tweet ads that are sent out by businesses as regular Tweets, but which the businesses have paid to have show up at the top of search results on Twitter (think Adwords for Twitter).

Twitter has been not surprisingly somewhat closed-mouthed about what this actually means, but it’s not hard to read between the lines. One place they have been interestingly forthcoming is in ‘defending’ their business acumen reputation, saying that having taken their time in bringing an income model to market “.. means putting yourself at the mercy of folks like Stephen Colbert who hit home runs with lines like, “So, I assume that ‘Biz’ in ‘Biz Stone’ does not stand for ‘Business Model’.”


But as to what that new business model actually is – for example how much the businesses are actually paying, and by what metric are they being charged? (Page views? Clicks?) – information doesn’t seem to be readily available. While Twitter has revealed their first “partners” (read as ‘customers’) in this venture (Starbucks, Best Buy, and Sony, among others) they’ve not revealed any actual numbers.

What Twitter is saying is that “You will start to see Tweets promoted by our partner advertisers called out at the top of some Twitter.com search results pages. We strongly believe that Promoted Tweets should be useful to you. We’ll attempt to measure whether the Tweets resonate with users and stop showing Promoted Tweets that don’t resonate.”

“Resonates” suggests that they will be measuring click-throughs on the links in the promoted Tweets, which in turn suggests a pay-per-click model, but again, nobody is yet saying.

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What they are saying though is that eventually you can expect to see these ad Tweets in your regular Twitter stream as well as search results.

“Once this is done, we plan to allow Promoted Tweets to be shown by Twitter clients and other ecosystem partners and to expand beyond Twitter search, including displaying relevant Promoted Tweets in your timelines in a way that is useful to you.”

Anyone want to place bets that soon we will see an ad-free Twitter Premium for those who feel that the only way to display ads that is useful is to not?

 

No Paywall Here!
The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
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What info did you find here today?:

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