This summer Amazon reported that Kindle books were outselling regular books 2:1. Now Amazon is saying that the top 10 books selling on Kindle are outselling their paper book counterparts by that same 2:1 margin.
We suspect that part of the reason for this is the recent release of several shockingly good Kindle apps for the iPhone, iPad, and Android devices. Not to put too fine a point on it, but the Kindle apps offer, in our opinion, a much better Kindle experience than does the actual Kindle device itself. Reading on the Kindle is passable at best, sometimes downright painful. But reading in the Kindle app on the iPad? It’s a beautiful thing.
While everyone around the globe seems to be talking about how the top 10 Kindle books are out-selling their paper counterparts 2 to 1, we wondered just what those top 10 books are.
After all, what people are reading still says something at least as interesting as how they are reading it, don’t you think?
So here, from 1 to 10, are the top 10 books being sold for the Kindle environment – while their paper versions, also in Amazon’s top 100 best selling, are being sold at half the rate:
1. The Adventures of Sherlock Holmes
2. The 7th Victim
3. Outlander: with Bonus Content
4. Alice’s Adventures in Wonderland
5. Sudoku Volume 1
6. Living Rich by Spending Smart: How to Get More of What You Really Want
7. Pride and Prejudice
8. Enchanting the Lady
9. The Girl with the Dragon Tattoo
10. The Girl Who Kicked the Hornet’s Nest
So, does this mean that books are dead? That the Kindle is king?
Well, it may not be as straightforward as it seems. There are external factors which might account for why a book would be more popular in Kindle version than in print, and it might not be just because of the Kindle factor per se. For example, Alice’s Adventures in Wonderland – who doesn’t already have a beat up copy of that book laying around the house? Why would you buy it in print again? But you might buy it on the Kindle to have it with you whenever your child needs some entertainment. Pride and Prejudice? Why would you pay $9.99 for the book (and not get it for at least two days) when you can ‘buy’ it for free for the Kindle, and download it instantly?
So, it’s not time to eulogize paper books just yet.
In fact, frankly, while we appreciate being able to carry 100s books around with us on our iPad, nothing will ever take the place of the heft, feel, and page-turning, of a real book. We doubt we’re the only ones who feel this way, and so we remain optimistic that books are still here to stay.
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