Computer mail-order outfit Tiger Direct has sued Apple, Inc, in the 11th hour, over Apple’s use of the name “Tiger” on Apple’s newest release of OS X. How stupid is that?
Apple’s Tiger for Mac goes on sale to the public tonight, Friday, April 29th, at 6:00pm. Meanwhile, Tiger Direct is in court asking the nice judge for a TRO (temporary restraining order) against Apple, to stop them from using the name. Trademark lawsuits, such as Tiger Direct’s, require proving that the use of the same or similar trademark (in this case ..uh… “Tiger”) is likely to cause confusion. In otherwords, people will think that they can get Tiger Direct products by going to Apple. How stupid is that?
Much more likely is that people will think they can get Apple products by going to Tiger Direct, which, hey! They can! Talk about cutting off a tiger’s nose to spite its face. (Say it with me now, “How stupid is that?”)
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But the crux of the lawsuit is of course that Tiger Direct is worried that people will go to the Apple website, and buy the same Apple products directly which they could otherwise also buy through Tiger Direct.
Ok, cry Aunty a river.
Trademark infringement? Give me a break, you used a common generic animal name for your brand, and now you want to stop people from using it? How stupid is that?
All this lawsuit is really going to do is alienate people in the Mac community who are, let’s face it, brand loyalists of the highest order, so that they don’t to give you their business at all any more.
Ok, now everyone say it…
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