“Do Not Track” List Proposed – What is a Do Not Track List and How Would it Work? We Explain

Yesterday the Feds, through the Federal Trade Commission, came out in support of a request by several NGOs to create a “Do Not Track” registry, similar to the current “Do Not Call” and “Do Not Send Junk Mail” registries, only in this case the tracking referred to in “Do Not Track” is the online tracking of Internet users across the web, tracking the websites they visit with cookies and other tracking technologies, in much the way that Facebook and their partners are currently tracking people. Among other things, this tracking allows them to have their ads follow you around the web in a practice known as ‘remarketing’ or ‘re-marketing’.