OKCupid (OKC) announced today that it had removed the ‘Visitors’ feature, with which a user could see who had visited their profile, meaning that now everyone has incognito visiting. Only ‘Incognito’ now means your profile is hidden from everyone unless you choose to make it available to them. A List now only offers the advantage of seeing if someone ‘Liked’ you even if you haven’t liked them, and Incognito is a separate service for $9.95 a month. Confused? You won’t be after this week’s episode of OkCupid Steps in It.

Verizon Wireless has announced that it will be adding cookies to the web browser of anyone who visits the Verizon Wireless website, and then Verizon will track you across the web, and sell the data it collects on you to marketers. What’s more, they are selling the data to marketers to whom they are giving marketing access to your Verizon Wireless device!