Uber has rolled out its UberRUSH package delivery service in initial locations San Francisco, Chicago, and New York City (Manhattan). UberRUSH is basically for business packages what Uber is for human passengers. While at first blush it may seem like it is competing with services like Amazon Prime Free (Amazon’s same-day delivery service) or even Amazon Prime Now (the Amazon one-hour delivery service), Business Insider is calling UberRUSH the “FedEx killer”. That’s because while individuals can use UberRUSH, it was really created for merchants and other businesses to use to get their product to local customers quickly and efficiently (and of course let’s not overlook the ‘cool’ factor).