Turo – AirBnB for Car Rentals – Takes Off. But Should It?

Did you know that there is what amounts to an Airbnb for renting cars? Meet Turo, the gig economy app that describes itself as “Way better than a rental car”, and boasts “Book unforgettable cars from local hosts around the world.” Yes, it’s exactly what it sounds like: you rent someone else’s car, through the Turo app, just as you would rent someone’s house through Airbnb. In fact it’s sort of like the unholy love child of Airbnb and Uber.