Smart entrepreneurs and marketers use social media to promote their products and services, as they have realized these social hangouts are ideal for connecting with customers. And as new platforms keep coming up all the time, it is important for savvy entrepreneurs and marketers to keep an eye out for…

Social media has become an important component of digital marketing for any brand with a successful marketing strategy. Though social platforms started out as fun places to hang out with friends, family, and colleagues, they have evolved to become some of the best mediums for building a reputation and boosting…

TikTok is a short-form video-sharing app owned by a Chinese IT company known as ByteDance.The app was launched in 2017 and became available in the US when it merged with Musical.ly in 2018. The app has a Chinese version known as Douyin. How does it work? Basically, anyone over 13…

Crises have a way of shaping our lives in ways we can barely fathom. Around this time last year, people were rushing around in the normal hustle-and-bustle of daily life. Then came a virus that stopped the world in its tracks. Suddenly, the life depicted in sci-fi movies showing the…