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What’s the Big Deal about “Exercise Bike Clearance” and Target Gaming Google Search Results?

There is a lot of chatter on the Internet today about the search term “Exercise Bike Clearance” and how Target has been gaming Google search results so that no matter what you search for (such as, for instance, “Exercise Bike Clearance”) you will find a link to a Target page in the top of the search results, even though Target doesn’t have the item for which you are searching. In fact, that’s even more the rub – because these Google listings pointing and linking to are a result from Target telling you that “We could not find matches for {your search term}. Please try your search again.”