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New California Personal Privacy Initiative Would Radically Change California Internet Privacy Law

If former California Senator Steve Peace and attorney Michael Thorsnes get their way, there could be a new California privacy law. The new California ballot initiative filed this month by Peace and Thorsnes would require opt-in for many things, unlike most of the U.S. which generally lets your information be scraped by marketers and then requires you to opt-out. The United States trails behind most of the European Union in this regard – the EU generally requires opt-in versus opt-out, and has much stricter rules on the use and protection of user privacy and information.