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What is Remarketing and Why Should You Care? Remarketing Explained

Remarketing is a term you are likely to start hearing more of, with the buzz about the possiblity of a Do Not Track registry. This is both because remarketing is one of the leading uses for online tracking of consumers’ movements on the Internet and across the web, and because remarketing is one of the big reasons that Internet advertisers, Internet marketers, and their lobbying organizations oppose a Do Not Track list. Remarketing, you see, is online advertising that follows you around the web or, as we call it, stalkvertising.