Take a good look at your social media newsfeed. Go on and scroll up or down a bit. You will notice it is full of posts and comments on various issues ranging from political rants to pictures of the latest vacation, or someone showing off their new ride. That is the world we live in, almost run by the internet and social media. Looks like a mix of many things happening there – a parallel yet fully assimilated universe.  But what does this parallel universe tell people about you?  Do your own social media feeds represent who you really are, or is it filling people with half-truths or even lies about you?

Shocase (get it? showcase), which launched last month, bills itself as a social network for marketers, but it is more like the unholy love child of LinkedIn and Dropbox, with absolutely no way to actually send a message to others on Shocase, even if they are following you. What kind of social network is that?

If you’re tired of the privacy concerns of Facebook, the anonymous social network called Social Number may be right up your alley. Giving the question, “what’s your number” a whole new meaning, Social Number lets users pick a user number, which is their only identifier on the social network. That means users will not have user names or identifying photos, just assigned numbers.

We’re betting that some in the Google inner circle are ruing the day that someone at Google HQ first uttered “Don’t be evil.” Like Bush’s “Read my lips, no new taxes”, it has become the iconic soundbite with which they are most associated. How that gels with the news that Google is now forcing anyone with a Google Profile to make that profile public or lose it, well, we’re sure we don’t know. But there it is: where users used to be able to keep their Google Profile private, Google has made clear that private profiles will no longer be permitted. Either take your Google Profile public, or lose it when they do a mass deletion of all private Google profiles on July 31st.