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eBay Admits to ‘Shill Bidding’ and eBay Sellers Jacking Up Their Own Bids

Power buyers on eBay have long known – or at least suspected – that some eBay sellers create fake accounts, with the shill accounts doing “shill bidding”, that is bidding up the price on their own items, artifically inflating the bidding price so that the winning bid (never their own, of course) earns them more money. But now eBay has been forced to admit that shill bidding, by unscrupulous eBay sellers, does indeed occur.