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Google Battle with China Heats Up while China Pushes Red Text Messages to Create a More Wholesome Internet

As Google threatens to pull completely out of China, following allegations that the hack attacks against Google, code named “Operation Aurora” and first disclosed by Google last month, originated at two Chinese universities with strong governmental ties, the Chinese government is trying their own brand of shaping the Internet – by encouraging its citizens to send “red text messages”, also being referred to as “red snippets” and even “red jokes” (although they are not jokes). The Chinese term actually translates as “Red Duan” – ‘duan’ relating to measurement, such as a piece or stretch of time – in other words, a red era. According to authorities in China, the red text message – or red snippet – is intended to facilitate “the spirit of Chinese culture for an Internet age” and to combat the invasion of American culture. In the meantime, Google contemplates pulling out of China altogether after their discoveries in the wake of the Operation Aurora hacks, unless China agrees to allowing uncensored search.