Remarketing is a term you are likely to start hearing more of, with the buzz about the possiblity of a Do Not Track registry. This is both because remarketing is one of the leading uses for online tracking of consumers’ movements on the Internet and across the web, and because remarketing is one of the big reasons that Internet advertisers, Internet marketers, and their lobbying organizations oppose a Do Not Track list. Remarketing, you see, is online advertising that follows you around the web or, as we call it, stalkvertising.
Yesterday the Feds, through the Federal Trade Commission, came out in support of a request by several NGOs to create a “Do Not Track” registry, similar to the current “Do Not Call” and “Do Not Send Junk Mail” registries, only in this case the tracking referred to in “Do Not Track” is the online tracking of Internet users across the web, tracking the websites they visit with cookies and other tracking technologies, in much the way that Facebook and their partners are currently tracking people. Among other things, this tracking allows them to have their ads follow you around the web in a practice known as ‘remarketing’ or ‘re-marketing’.