Someone at Amazon marketing is brilliant – launch a new product so novel, on March 31st – that you’ll get extra media attention with the “Is it an April Fool’s joke?” coverage. But the Amazon Dash button is no April Fool’s joke. And ultimately it’s all about the Internet of Things.

If you sell products online, and if you have a mailing list, you may find that you want to add products to your Paypal account for your mailing list API (such as the Aweber API) to use. For example, when you hook the Aweber API into Paypal, you can choose which mailing list the buyer of a given product gets signed up for by which product they have purchased.