Facebook’s New “Instant Personalization” Privacy Invader

In case you have been missing having to tear your hair out over Facebook’s privacy settings and policies, fear not, because with Facebook’s new “Instant Personalization” setting, you can tear away. Six months ago we reported on Facebook’s then-new ‘open graph’ with “social plugins”, or ‘social graph’, that followed you around to sites like Pandora and Yelp. This appears to have evolved into, or spawned, Facebook’s “Instant Personalization” where, explains Facebook, the goal is “to give you a great social and personalized experience with every application and website you use.”

New Facebook Privacy Settings Explained: This Week’s New Privacy Settings Making Control Simple, says Facebook.

When I was a child growing up in New England, we had a saying: If you don’t like the weather, wait a minute. The same, it seems, can be said for Facebook’s privacy policies. Barely 4 weeks ago, Facebook announced their new open graph platform that follows you across the web – a privacy policy that seems based on the less (privacy) is more (revenue) principle. A mere 4 months earlier, Facebook announced sweeping privacy policy changes that users found beyond confusing. And a few months before that Facebook announced privacy policy changes that allowed developers to mine your Facebook inbox for data! And now, just today, Facebook CEO Mark Zuckerberg has announced yet another change to Facebook’s privacy policies and Facebook privacy settings system, this one, he promises, “making control simple.”