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Netflix has announced that they are raising their rates, effective for new customers immediately, while the new fees for existing customers will be effective September 1st. The rate hike is said to be necessary to reflect the increased cost of doing business, particularly with respect to postage rates for mailing DVDs. While the new prices apply to everyone, the new pricing plans will most affect those who had the unlimited streaming plus unlimited DVD plan, as Netflix is now separating the two plans, and you must pay a fee for each separately.