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Break Bad Habits with Pavlok: The Habit Changing Device and App that does Pavlov Proud

The Pavlok wristband device is designed to help you break bad habits. It does this by creating a negative Pavlovian response (i.e. negative reinforcement) in the form of a shock on your wrist every time you do the thing that you’re trying to stop doing. From nail-biting, to smoking, to swearing, to Facebooking (what, that’s a bad habit?), to not waking up on time, the folks behind the Pavlock device would do Pavlov proud (not Pavlova, that’s a dessert – Ivan Pavlov, of conditioned response in dogs fame).