A recent rebroadcast on 60 Minutes about data brokers raises an interesting question: is dating site OK Cupid selling your answers to their questions, along with enough information to personally identify you, such as your IP address?
OK Cupid is the latest online company to admit that it experimented on its users. However, in this instance one can make the case that experimenting was necessary in order to get their online dating matching algorithms right. And they weren’t intentionally trying to influence their users’ emotions, like Facebook did.
OK Cupid (“OKC”) is one of the hottest online dating sites on the Internet. With its analyzing and calculating for you a qoutient as to how each potential partner stacks up against you in terms of their “Match %”, “Friend %” and “Enemy %”, it is a unique service, and many say it’s the best of the bunch as between the legitimate and well-known dating sites such as Match.com and eHarmony. But, while the process behind the “match percentage” is elaborately explained on the OKCupid website, and one can even infer what the “friend percentage” means, how they calculate the “enemy percentage”, or what the Enemy percent even is, remains a mystery. What does “enemy” mean on OKCupid, exactly? Why does it even feature on a dating website? How can two people who don’t even know each other be ‘enemies’? We explain.
Are you an iPhone or an Android person? Or do you use a Blackberry? This question goes much deeper than just showing which mobile operating system (OS) you prefer – according to a survey released this past Valentines Day by Match.com, it shows how loose you are – will you have sex on the first date?