Digital Nudging – Like Dark Patterns Only More Polite

Move over, dark patterns, you’re being.. er.. nudged out by digital nudging. What is digital nudging? Well, you get a digital nudge any time you use a digital platform and, where you have a choice to make, the ‘right’ or ‘correct’ choice is made the easiest to choose, or the most attractive. Of course, right and correct are in the eyes of the marketer or website providing the nudge, not the consumer.