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Reveal Day: New Top-Level Domain Names will Change the Internet Forever

Reveal Day is today, and, not surprisingly, much was revealed today. In particular, the Internet Corporation for Assigned Names and Numbers (ICANN) announced not only some of the new top-level domain names, but also which companies applied for them. By as early as the start of next year, a host of new top-level domain names – like .app, .news, .music, and .movie – will join the ubiquitous .com at the end of URLs. We have all grown accustomed to writing “.com” at the end of URLs (and occasionally “.net” and “.org”), but once these new TLDs (as “top-level domains” are often called) are brought online by ICANN, the average users’ Internet experience may become more complicated.